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DAZN - The Netflix of Sports
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Reference: AD-371-E
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Number of pages: 5
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Publication Date: Nov 20, 2019
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Source: IESE (España)
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Type of Document: Case
Description
DAZN delivered sports contents directly to consumers using an over-the-top service (OTT) media service. OTT was synonymous with subscription-based video-on- demand services streamed directly over the Iinternet (toon a laptop, tablet or smartphone) without the need to install complicated TV- set-top boxes or antennaes in the house. The case discusses a particular situation where thefootball sports rights tofor stream soccer matches online streaming must be negotiated, with the choice being between a fixed-price contract andor a contingent contract linked to the number of anticipated future streams.