DAZN - The Netflix of Sports

  • Reference: AD-371-E

  • Number of pages: 5

  • Publication Date: Nov 20, 2019

  • Source: IESE (España)

  • Type of Document: Case

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Description

DAZN delivered sports contents directly to consumers using an over-the-top service (OTT) media service. OTT was synonymous with subscription-based video-on- demand services streamed directly over the Iinternet (toon a laptop, tablet or smartphone) without the need to install complicated TV- set-top boxes or antennaes in the house. The case discusses a particular situation where thefootball sports rights tofor stream soccer matches online streaming must be negotiated, with the choice being between a fixed-price contract andor a contingent contract linked to the number of anticipated future streams.

Keywords

DAZN OTT Sports rights streaming