Market Orientation

  • Reference: MN-371-E

  • Number of pages: 8

  • Publication Date: Nov 22, 2010

  • Source: IESE (España)

  • Type of Document: Technical Note

Grouped product items
Format Language Reference Use Qty Price Preview
pdf English MN-371-E
As low as €8.20

You already have a subscription

To order please contact the person in charge of academic purchases in your university.
You'll be able to order once your profile has been validated.


The purpose of this technical note is to define the concept of market orientation, demonstrate the advantages and characteristics of a market-oriented company and propose some ideas to help companies develop their market orientation. Market orientation is one of the central concepts in marketing literature. It gives companies a competitive edge by helping them understand and respond to market demands effectively, enhancing the awareness of the company as a whole to changes in the environment.


Consumer behavior Marketing Marketing strategy Organization Sales strategy