Manville in Japan: The Warning Labels Controversy (A)

During its reflotation process, Manville faces the dilemma of whether to warn its clients and users about the potentially carcinogenic properties of one of its most important products: fiberglass. It is not certain whether it is carcinogenic, nor are the company's legal obligations very clear in the context of U.S. legal regulations. Nevertheless, because of its bitter previous experience, and in contrast to its competitors, the company decides to place very clear labels on its products, warning that they might be carcinogenic. In Japan, where there is no legal requirement, this label causes social alarm, and leads to an important fall in Manville's sales. Even the civil servants are surprised that the company goes beyond its legal requirements. The company then decides how to deal with the situation.

Collection: IESE (España)
Ref: BE-161-E
Format: PDF
Number of pages: 4
Publication Date: Feb 1, 2006
Language: English, Spanish

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Description

During its reflotation process, Manville faces the dilemma of whether to warn its clients and users about the potentially carcinogenic properties of one of its most important products: fiberglass. It is not certain whether it is carcinogenic, nor are the company's legal obligations very clear in the context of U.S. legal regulations. Nevertheless, because of its bitter previous experience, and in contrast to its competitors, the company decides to place very clear labels on its products, warning that they might be carcinogenic. In Japan, where there is no legal requirement, this label causes social alarm, and leads to an important fall in Manville's sales. Even the civil servants are surprised that the company goes beyond its legal requirements. The company then decides how to deal with the situation.
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Year: 1990
Geographic Setting: Estados Unidos, Japón

Manville in Japan: The Warning Labels Controversy (A)

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"Manville in Japan: The Warning Labels Controversy (A)"