This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Coca-Cola Nestlé Refreshments Company (E)
-
Reference: SM-1635-E
-
Year: 1991-2001
-
Number of pages: 3
-
Publication Date: Mar 31, 2016
-
Source: IESE (España)
-
Type of Document: Case
Description
The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this purpose.
Case E describes an ill-fated incident involving one of Coca-Cola's bottlers - a situation that allows one of CCNR's main competitors to stay in the market when this could have been avoided.
Related Documents
- Coca-Cola Nestlé Refreshments Company (A)
- Coca-Cola Nestlé Refreshments Company (A)
- Coca-Cola Nestlé Refreshments Company (B): CCNR's Perspective
- Coca-Cola Nestlé Refreshments Company (B): La perspectiva de Coca-Cola Nestlé Refreshments Company
- Coca-Cola Nestlé Refreshments Company (C): Coca Cola's perspective
- Coca-Cola Nestlé Refreshments Company (C): La perspectiva de Coca-Cola
- Coca-Cola Nestlé Refreshments Company (D): Nestlé's Perspective
- Coca-Cola Nestlé Refreshments Company (D): La perspectiva de Nestlé