The Ceremonial Speech Style
The epideictic speech style, Aristotle's third speech category, is known by most people as the ceremonial speech style. This style is primarily based on the language of feeling. The other two categories of speech style are known by the terms deliberate and forensic. The deliberate style is more political and persuasive and uses a mixture of the three languages of feeling, meaning and action; it appeals to the heart first and then to our audience's rationality. The third style, the forensic one, uses the language of meaning principally and appeals directly to our audience's rationality.
Collection: IESE (España)
Ref: DPON-127-E
Format: PDF
Number of pages: 5
Publication Date: Mar 3, 2016
Language: English
Description
The epideictic speech style, Aristotle's third speech category, is known by most people as the ceremonial speech style. This style is primarily based on the language of feeling. The other two categories of speech style are known by the terms deliberate and forensic. The deliberate style is more political and persuasive and uses a mixture of the three languages of feeling, meaning and action; it appeals to the heart first and then to our audience's rationality. The third style, the forensic one, uses the language of meaning principally and appeals directly to our audience's rationality.
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Learning Objective
This topic eventually leads to a skills-based exercise. The discussion centers around the use of language to appeal to both an audience's rationality and feelings. It also deals with the question of identification and how an audience needs to identify with a speaker.
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"The Ceremonial Speech Style"
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