Managing Queues in Bank Branches: BBVA Case (A)

In 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.

Collection: IESE (España)
Ref: P-1133-E
Number of pages: 16
Publication Date: Dec 9, 2014
Language: English, Spanish, Chinese

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Description

In 2012, BBVA, one of the world's leading banks, is considering how to improve the operations of its bank branches in an effort to improve customer service while reducing costs - all while taking into account that it is a channel for which a more commercial approach is now desirable.
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Year: 2012 en adelante
Geographic Setting: North America, South America, Spain
Industry Setting: Financial

Learning Objective

This case deals with waiting line management. Part (A) is more conceptual and can be used in a development program. Part (B) lays out a quantitative analysis of two situations and is more oriented toward Master's programs.

Managing Queues in Bank Branches: BBVA Case (A)

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"Managing Queues in Bank Branches: BBVA Case (A)"