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Banco Asturiano: A Digital Bank

Finance, Innovation and Change, Strategy

Reference: F-908-E
Year: 2014
Number of pages: 9
Geographic Setting: España, Europa
Publication Date: Oct 30, 2014
Source: IESE (España)
Type of Document: Case

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Description

This case deals with the implementation of information technology in banking, the concept of multichannel systems and the reality of online banking transactions. It explains the evolution from traditional banking to digital banking over a minimum period of five years.

Learning Objective

It is addressed to MBA programs and should clear up doubts regarding the evolution from traditional banking to digital banking.

Keywords

Banking core technology Evolution of banking Information technology Multichannel approach