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Análisis tipológico o de grupos (Clustering)

Agell, Pere ; Alegre, H. ; Segarra, José Antonio

Reference: MN-279
Number of pages: 9
Publication Date: Mar 1, 1993
Source: IESE (España)
Type of Document: Technical Note

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Description

Se explica cómo a través de la matriz de datos (individuos, variables) se pasa a la matriz distinta y, de ésta, a la formación de grupos. Se presentan distintos tipos de algoritmos, distinguiendo entre técnicas jerárquicas y no jerárquicas.

Keywords

Análisis de decisiones Marketing