Las marcas y las comunicaciones de las marcas

By Pratt K. / Oliver, Xavier

Marketing

Qué es una marca - describir y definir marcas. Desarrollar marcas y entender la relación marca-cliente. Entender la elección del cliente desde la perspectiva de la personalidad de la marca.

Collection: IESE (España)

Ref: MN-344

Format: PDF

Publication Date: Sep 14, 2004

Language: Spanish, English, Portuguese Portugal

Description

Qué es una marca - describir y definir marcas. Desarrollar marcas y entender la relación marca-cliente. Entender la elección del cliente desde la perspectiva de la personalidad de la marca.

Learning Objective

Poner en conocimiento de los alumnos el estado de la cuestión en el estudio de las marcas de forma sencilla.

Las marcas y las comunicaciones de las marcas

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Las marcas y las comunicaciones de las marcas

Description

Learning Objective

Las marcas y las comunicaciones de las marcas

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