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Case

Nestlé en 2010

By Prada A. / Llopis, Jaume

El caso nos muestra la estrategia seguida por la mayor empresa de alimentación a nivel mundial, Nestlé, desde 1980 hasta 2002. El caso analiza las estrategias seguidas por los distintos directores generales, Helmut Maucher y Peter Brabeck, las diferencias entre ambos y los resultados conseguidos.

Collection: IESE (España)

Ref: DG-1214

Format: PDF

Number of pages: 15

Publication Date: Mar 1, 1998

Language: Spanish

Review date: Sep 1, 2010

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Teaching Note Exclusive professors

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Description

Year: 1980-2002

Geographic Setting: Global (*)

Learning Objective

Diseño e implementación de una estrategia a nivel mundial en una compañía líder en su sector.

Nestlé en 2010

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Nestlé en 2010

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Nestlé en 2010

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