Distribution

  • Reference: MN-368-E

  • Number of pages: 11

  • Publication Date: Apr 7, 2009

  • Fecha de edición: Feb 5, 2016

  • Source: IESE (España)

  • Type of Document: Technical Note

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Description

Distribution strategy is vitally important when launching a new product or designing a marketing plan. Environments change as new competitors, new channels or new consumer demands emerge. In this note we analyze trends in distribution channels, issues of channel design, and channel management.

Keywords

Distribution Sales & Marketing Sales strategy