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Distribution
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Reference: MN-368-E
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Number of pages: 11
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Publication Date: Apr 7, 2009
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Fecha de edición: Feb 5, 2016
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Source: IESE (España)
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Type of Document: Technical Note
Description
Distribution strategy is vitally important when launching a new product or designing a marketing plan. Environments change as new competitors, new channels or new consumer demands emerge. In this note we analyze trends in distribution channels, issues of channel design, and channel management.