Mike McCready and Music Xray - Teaching Note: Business model innovation in the music industry
The Music Xray case captures the emergence of a new business model in response to changes in the music industry brought about by the Internet, and particularly the advent of Web 2.0. This Teaching Note lends itself to the discussion of the following topics:
o The Impact of the Internet on the Music Industry. How has the Internet affected the music industry? How can industry players adapt?
o Business Model Innovation. How does business model innovation happen? What are the circumstances, external and internal, that lead to business model innovation?
o Creating a Space for Innovation. Where does innovation come from in MusicXray? How does McCready act as CEO to enable innovation?
Collection: IESE (España)
Ref: DPOT-54-E
Format: PDF
Number of pages: 6
Publication Date: May 8, 2014
Language: English
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Description
The Music Xray case captures the emergence of a new business model in response to changes in the music industry brought about by the Internet, and particularly the advent of Web 2.0. This Teaching Note lends itself to the discussion of the following topics:
o The Impact of the Internet on the Music Industry. How has the Internet affected the music industry? How can industry players adapt?
o Business Model Innovation. How does business model innovation happen? What are the circumstances, external and internal, that lead to business model innovation?
o Creating a Space for Innovation. Where does innovation come from in MusicXray? How does McCready act as CEO to enable innovation?
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