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Brands and Brand Communication

By Pratt K. / Oliver, Xavier

Marketing

What is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.

Collection: IESE (España)

Ref: MN-344-E

Format: PDF

Number of pages: 25

Publication Date: Sep 14, 2004

Language: English, Spanish, Portuguese Portugal

Description

What is a brand -describing and defining brands. Developing brands and understanding brand-customer relationships. Understanding customer choice from the perspective of brand personalities.

Learning Objective

Poner en conocimiento de los alumnos el estado de la cuestión en el estudio de las marcas de forma simple.

Brands and Brand Communication

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Brands and Brand Communication

Description

Learning Objective

Brands and Brand Communication

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