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    Daniel Callaghan (A): Finding the right time to start a new business

    Carenzo, Mathieu ; Rahouadj, Myriam ; Davila, Antonio

    • Reference: E-165-E

    • Year: 2009-2012

    • Number of pages: 5

    • Geographic Setting: España, Europa, Reino Unido

    • Publication Date: Nov 19, 2013

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    How do you generate a business idea and evaluate whether there is a real business opportunity? The market, the team, the competitive landscape, etc.: what are the important criteria that should be used in order to increase the probability of success when starting a new venture?

    Learning Objective

    From the business idea to the business opportunity.

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    Keywords

    Business opportunity Entrepreneurship Marketplace