Elección del mercado (A)

  • Reference: MN-158

  • Number of pages: 10

  • Publication Date: Jan 1, 1985

  • Fecha de edición: Jul 1, 2004

  • Source: IESE (España)

  • Type of Document: Technical Note

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Description

Sistemática para elegir el mercado más interesante para competir en cada momento. Variables a tener en cuenta. Material suplementario: MN-165 Segmentación del mercado (B).

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Keywords

Competencia Diversificación Marketing