Medición de actidudes

By Agell, Pere / Segarra, José Antonio

En esta nota se describe el concepto de actitud y sus componentes cognoscitiva, afectiva y de intención. A continuación se sigue con el proceso de su medición haciendo referencia a las distintas escalas (nominal, ordinal, de intervalo y proporción). Finalmente, se explica cómo crear el fichero de datos y obtener las matrices de información.

Collection: IESE (España)

Ref: ADN-254

Format: PDF

Number of pages: 20

Publication Date: Mar 1, 1999

Language: Spanish

Review date: Mar 1, 1999

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Medición de actidudes

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Medición de actidudes

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