Strategic alliances: A competitive tool
The rise of strategic alliances in the context of business strategy is not an isolated phenomenon but rather a response to changes n what drives competition in the sector. The large number of alliances formed in the past 10-20 years correspond to the significant economic changes that have taken place, as much in terms of regulation as in technological advances and globalization.
Forming strategic alliances is one more competitive tool that can help a business to develop. In this manner a business can take a broad view of itself to include the internationalization of the different performance within the value chain and within the different alliances.
Collection: IESE (España)
Ref: DGN-545-E
Format: PDF
Publication Date: Mar 1, 1998
Language: English, Spanish
Description
The rise of strategic alliances in the context of business strategy is not an isolated phenomenon but rather a response to changes n what drives competition in the sector. The large number of alliances formed in the past 10-20 years correspond to the significant economic changes that have taken place, as much in terms of regulation as in technological advances and globalization.
Forming strategic alliances is one more competitive tool that can help a business to develop. In this manner a business can take a broad view of itself to include the internationalization of the different performance within the value chain and within the different alliances.
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