Web Analytics: Demystifying Performance Marketing
In this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.
Collection: IESE (España)
Ref: MN-406-E
Number of pages: 14
Publication Date: Nov 30, 2020
Language: English, Spanish
Description
In this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.
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"Web Analytics: Demystifying Performance Marketing"
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