Steps in Value Pricing

By García Pont, Carlos / Iniesta, Francisco

Marketing

The note deals with the basic criteria for setting prices in competitive environments. It underlines three key kinds of data that are needed to set a price: financial data, customer data and competitive data. It explains how each of these dimensions affects price.

Collection: IESE (España)

Ref: MN-340-E

Format: PDF

Number of pages: 4

Publication Date: Nov 27, 2006

Language: English

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Steps in Value Pricing

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Steps in Value Pricing

Description

Steps in Value Pricing

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