La distribución en la Unión Europea

By Farrán, Juan

Marketing

Se hace mención de los siguientes temas: El impacto del Acta Unica para la nueva distribución comercial; la nueva estrategia comercial en la CEE; consecuencias prácticas del nuevo enfoque comercial; la terciariación de la distribución; la nueva logística europea.

Collection: IESE (España)

Ref: MN-239

Format: PDF

Number of pages: 24

Publication Date: Jan 1, 1990

Language: Spanish

Review date: Nov 1, 1994

Description

Year: 1990

La distribución en la Unión Europea

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La distribución en la Unión Europea

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La distribución en la Unión Europea

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