Ultramar Express, S.A.

By Gallo, Miguel Ángel / Hidalgo, I.

El caso describe la historia de la agencia de viajes Ultramar Express, desde su nacimiento; una síntesis de la industria del turismo en España y de los competidores de Ultramar Express. La empresa se plantea el crecimiento de sus negocios en turismo receptivo, venta de excursiones, turismo emisivo y mayorismo, con las problemáticas de diferenciarse en unos, reducir costes en otros y ampliar sus mercados. Se comenta el curso de acción seguido desde 1983 a 1985 y los problemas en 1986.

Collection: IESE (España)

Ref: DG-873

Format: PDF

Number of pages: 42

Publication Date: Jan 1, 1987

Language: Spanish

Review date: Apr 1, 1994

Description

Year: 1986

Ultramar Express, S.A.

Options of use

Number of copies

- +

As low as €8.20

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Preview

Leave your rating
"Ultramar Express, S.A."

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

Ultramar Express, S.A.

Description

Ultramar Express, S.A.

Are you interested in this product?

Do you find it interesting?

Leave your rating "Ultramar Express, S.A."

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"Ultramar Express, S.A."