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Sony in 2006
English , Spanish
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Reference: DG-1495-E
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Year: 1950-2006
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Number of pages: 30
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Publication Date: May 2, 2006
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Source: IESE (España)
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Type of Document: Case
Description
This case traces Sony's 60-year history from its humble beginnings in a burned out department store to a worldwide electronics and entertainment giant. The case allows to contrast how management uses different levers and puts in place selected drivers which contributed to make Sony a preeminent innovative company in the 20th century. Also, it opens a discussion around the extent to which this is sustainable given the situation which the company faces with a newly appointed, first non-japanese top executive for in 2005.