Sony in 2006

  • Reference: DG-1495-E

  • Year: 1950-2006

  • Number of pages: 30

  • Publication Date: May 2, 2006

  • Source: IESE (España)

  • Type of Document: Case

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Description

This case traces Sony's 60-year history from its humble beginnings in a burned out department store to a worldwide electronics and entertainment giant. The case allows to contrast how management uses different levers and puts in place selected drivers which contributed to make Sony a preeminent innovative company in the 20th century. Also, it opens a discussion around the extent to which this is sustainable given the situation which the company faces with a newly appointed, first non-japanese top executive for in 2005.

Keywords

Innovation Management Process innovation