Madras Gin and Siberiye Vodka

The case raises the question of how to defend alcoholic drinks brands against restrictive legislation.
Collection: IESE (España)
Ref: M-1155-E
Format: PDF
Number of pages: 1
Publication Date: Feb 6, 2003
Language: English

Description

The case raises the question of how to defend alcoholic drinks brands against restrictive legislation.
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Year: 2001
Geographic Setting: Europa (*)

Madras Gin and Siberiye Vodka

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"Madras Gin and Siberiye Vodka"