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    Supply and demand in the media market

    de Toro, Juan Manuel ; Ramas, Santiago

    English , Spanish

    • Reference: MN-316-E

    • Number of pages: 16

    • Publication Date: Dec 1, 1997

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    Changes in the supply of media (TV, press, radio and magazines) and the introduction of new technologies (remote control) have directly influenced the way the media are consumed. This technical note analyzes these changes and their repercussions.

    Keywords

    Marketing