Puig Doria - Condensed

  • Reference: M-690-E

  • Year: 1985

  • Publication Date: Jan 1, 1986

  • Source: IESE (España)

  • Type of Document: Case

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This is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, one of the largest general trading companies. Puig Doria jewels would be sold to Daimatsu, one manufacturer of simpler jewels and silk kimonos.


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