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Eurostop KB

This case describes a new Swedish multi-service concept. The case is set in central Sweden and describes the prototype unit fo ten or eleven planned for Sweden. The concept itself aims to provide one-stop services "for people on the move". These services form a wide range: hotel, gas station, post office, stores, restaurants, offices, teleconferencing and seminar room. The prototype nature of the subject allows for an examination of the market segments being addressed, together with the internal consistency of the concept, and the operating challenges it presents.

Collection: IESE (España)
Ref: P-780-E
Format: PDF
Publication Date: Jan 1, 1991
Language: English

Description

This case describes a new Swedish multi-service concept. The case is set in central Sweden and describes the prototype unit fo ten or eleven planned for Sweden. The concept itself aims to provide one-stop services "for people on the move". These services form a wide range: hotel, gas station, post office, stores, restaurants, offices, teleconferencing and seminar room. The prototype nature of the subject allows for an examination of the market segments being addressed, together with the internal consistency of the concept, and the operating challenges it presents.
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Eurostop KB

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"Eurostop KB"