BMW

By Álvarez, Roberto Marcos / Font, Vicente

Marketing

BMW debe tomar decisiones en diversos campos: a) mantenerse, parar o aumentar la producción de motocicletas en R. F. de Alemania; b) decidir la capacidad a instalar en el lugar que se eligiese; c) modo de mantener el liderazgo de calidad; d) alternativas para competir con los japoneses; e) gama de productos futuros; f) mercados geográficos en los que incidir.

Collection: IESE (España)

Ref: M-770

Format: PDF

Number of pages: 20

Publication Date: Jan 1, 1990

Language: Spanish

Review date: Jan 1, 1990

Description

Year: 1974

Industry Setting: Bancos y Cajas de Ahorro

BMW

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BMW

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BMW

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