Rentabilidad directa del producto (DPP)

By Farrán, Juan / Ireland, J.

Marketing

Esta nota sintetiza qué se entiende como "rentabilidad directa del producto" (DPP), y resume los resultados obtenidos, en una investigación realizada en España en 1989, sobre la rentabilidad directa del producto de 45 familias de productos.

Collection: IESE (España)

Ref: MN-234

Format: PDF

Number of pages: 8

Publication Date: Jan 1, 1990

Language: Spanish

Review date: Jan 1, 1990

Description

Industry Setting: Industria y Manufacturas

Rentabilidad directa del producto (DPP)

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Rentabilidad directa del producto (DPP)

Description

Rentabilidad directa del producto (DPP)

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