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Supplementary Case

Náutica de Recreo, S.L. (B)

By Renart, Lluís G.

Marketing

Continuación del caso Náutica de Recreo, S.L. (A) (M-548). Cuatro años más tarde, en 1986, volvemos a analizar la situación de esta pequeña empresa comercializadora de artículos de náutica (barcos, motores y accesorios). Se presentan distintas variables supuestamente negativas en el entorno de este tipo de empresas. Se plantea con especial interés el tema de la gestión de la sección o departamento de accesorios, y dentro de ella, la subsección de esquís náuticos y sus accesorios.

Collection: IESE (España)

Ref: M-716

Format: PDF

Number of pages: 11

Publication Date: Jan 1, 1987

Language: Spanish

Review date: Jan 1, 1987

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Year: 1986

Náutica de Recreo, S.L. (B)

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Náutica de Recreo, S.L. (B)

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Náutica de Recreo, S.L. (B)

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