Gestión del riesgo: comunicación en tiempos de crisis

By Ribera, Jaume / Rosenmöller, Magda

La nota técnica revisa una serie de elementos clave en la comunicación de riesgos o en las comunicaciones realizadas en períodos de crisis. Presenta las características que pueden hacer aumentar la indignación de la población, los dilemas a los que se enfrenta el comunicador y finalmente describe una simple herramienta, el mapa de mensajes, que resulta muy útil en la preparación de comunicaciones a distintas poblaciones implicadas en una crisis.

Collection: IESE (España)

Ref: PN-435

Format: PDF

Number of pages: 9

Publication Date: Oct 25, 2005

Language: Spanish

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Gestión del riesgo: comunicación en tiempos de crisis

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Gestión del riesgo: comunicación en tiempos de crisis

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Gestión del riesgo: comunicación en tiempos de crisis

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