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Global Marketing Costa, S.A. (A)

Joachimsthaler, Erich A. ; Pryce A. H.

Reference: M-762-E
Number of pages: 21
Publication Date: Jan 1, 1990
Source: IESE (España)
Type of Document: Case

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Description

This case deals with a sales force problem in the timeshare industry.

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Keywords

Sales & Marketing