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    A Note on the European Timeshare Industry

    Joachimsthaler, Erich A. ; Pryce A. H.

    English , Spanish

    • Reference: MN-224-E

    • Number of pages: 28

    • Publication Date: Jan 1, 1990

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    Timeshare is one of the fastest growing sectors of the travel and holiday market, particularly in Europe. It is relatively fragmented industry, now shaking off its bad "cowboy developers" image and moving firmly away from the property investment arena into the holiday market.

    Keywords

    Marketing