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Supplementary Case

Apple Computer (B): Managing Morale and Corporate Culture (Spanish version)

By Gibbs, Michael J.

Explores how the human resource function at Apple Computer can best support the company's strategy. Analyzes the culture and morale at Apple. Apple has a very unique culture. Moreover, morale within the company is at a low. The culture is powerful in aiding the company in certain ways, and also a substantial hindrance to progress. Designed to study how Apple tries to keep what is good and change what is bad about the culture.

Collection: HBSP (USA)

Ref: HBS-408S41

Format: PDF

Number of pages: 18

Publication Date: Nov 28, 1990

Language: Spanish

Review date: Nov 18, 1991

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Other supplements

Description

Year: Event Year Start:1976

Geographic Setting: Geographic Setting:California

Industry Setting: Personal computers

Apple Computer (B): Managing Morale and Corporate Culture (Spanish version)

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Apple Computer (B): Managing Morale and Corporate Culture (Spanish version)

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Apple Computer (B): Managing Morale and Corporate Culture (Spanish version)

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