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The HBR Guide to Better Business Writing: 18. E-mails
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Reference: HBS-7772BC-E
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Year: Event Year Start:2010
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Number of pages: 6
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Geographic Setting: Geographic Setting:United States
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Publication Date: Jan 29, 2013
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Fecha de edición: Jul 2, 2012
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Source: HBSP (USA)
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Type of Document: Book Chapter
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Industry Setting: Industry Setting:Fast food;Food;Packaging, cartons & containers
Description
The HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 18, E-mails (6 pages), is the first of four chapters that address specific types of business communication. The author provides practical steps to write an effective email that will inspire the reader to action. He covers the subject line, syntax, style, address list, and signature line. He also presents two examples of good and bad emails.