Managing Global Innovation 8. Globally Integrated Innovation

Description

Managing Global Innovation is an 8-chapter book written by Yves L. Doz and Keeley Wilson of INSEAD and published in 2012 by Harvard Business Review Press. In today's global economy, existing knowledge is the catalyst for innovation, but gathering and using this knowledge depends on global factors which can create barriers to access. The authors provide a practical framework for the successful management of knowledge and innovation by optimizing the "innovation footprint," a framework designed to improve communication and receptivity and facilitate collaboration. The book is divided into four parts that address both theory and practice at each stage of the framework as well as the inherent challenges to innovation. The authors' detailed, practical guide for building and leveraging a global innovation network is based on extensive field research conducted worldwide. The eighth and final chapter, Globally Integrated Innovation (10 pages), offers a practical action plan that highlights key activities for managers and top executives as they begin to implement a global innovation initiative. To optimize the innovation footprint, the authors advise managers to identify knowledge requirements and build or reconfigure an innovation network. For improved receptivity and communication, the authors guide managers in building a communication network, develop cosmopolitan managers, and build a culture of trust. Finally, the authors advise managers to optimize collaboration by managing global projects and finding collaborative partners.

Keywords

Collaboration Communication Innovation International business Knowledge management Partnerships Strategy management