A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case.

Illustrates several types of marketing problems that may be approached using break-even analysis. Should be used as supplemental information, helpful in handling case problems.

Proporciona una descripción completa de los procesos utilizados en la preparación de un presupuesto (plan operativo anual). A partir de las decisiones básicas de la línea de productos, gestión prepara un presupuesto que integra la producción y comercialización dentro de las limitaciones de viabilidad financiera. El presupuesto es la base para el control interno de las operaciones y de las negociaciones con los bancos para la financiación de tempo...

Provides a complete description of the processes used in preparing a budget (annual operating plan). Starting with basic product line decisions, management prepares a budget that integrates production and marketing within constraints of financial feasibility. The budget is the basis for internal control of operations and for negotiations with banks for seasonal financing.

Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper. The company must determine its response to this new competition. Feasible options range from doing nothing to introducing a new product. Raises product line management issues, particu...

liderazgo en el mercado y la innovación tecnológica han marcado sellado participación del Aire en el mercado de EE.UU. embalaje de protección. Varios pequeños productores de la región han introducido productos que son menos eficaces que los de Sealed Air, pero similar en apariencia y más barato. La empresa debe determinar su respuesta a esta nueva competencia. opciones viables van desde no hacer nada para introducir un nuevo producto. Plantea pro...

May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of strategies purchasing groups formulate for dealing with their suppliers and supply environments.

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction.

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the soci