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2234 items were found using the following search criteria
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Business Plan (Spanish version)
Sahlman, William A.Case HBS-209S23EntrepreneurshipContains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product would be distributed to traders over a system of computer terminals operated by Telerate. Intended to act as a vehicle for discussing business plans per se, and how one decides to inv...Starting at €8.20
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Nike (A) (Spanish version)
Christensen, C. Roland; Rikert, David C.Case HBS-319S28Describes the history of Nike, its economic strategy, and the industries in which it competes. The teaching objective is to ask the student to identify and evaluate Nike's economic/technical strategy.Starting at €8.20
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How to Write a Winning Business Plan (Spanish version)
Rich, Stanley R.; Gumpert, David E.Article HBS-85314Leadership and People ManagementA well-conceived business plan is essential to the success of an enterprise. Whether you are starting up a venture, seeking additional capital for an existing product line, or proposing a new activity for a corporate division, you will have to write a plan detailing your project's resource requirements, marketing decisions, financial projections, production demands, and personnel needs. The plan must reflect the viewpoint of three constituencies:...Starting at €8.20
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R&R (Spanish version)
Stevenson, Howard H.; Mossi, Jose-Carlos JarilloCase HBS-303S13EntrepreneurshipThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mecha...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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Parenting Magazine (Spanish version)
Sahlman, William A.Case HBS-208S26Entrepreneurship1) How do you assess the opportunity that Wolaner has identified? 2) How much money does Wolaner need? From whom should the capital be raised? 3) Is the proposed deal with Time Inc. reasonable? From whose perspective? What changes, if any, should be made to the deal? 4) What should Wolaner do?Starting at €8.20
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Keeping the Mission(s) Alive (Spanish version)
Theroux, JohnCase HBS-308S08StrategyBen & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He also is controlling shareholder and the force behind the company's socially-minded culture. One of the many policies that have reflected Ben's values but which has created difficulty...Starting at €8.20
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Amelia Rogers at Tassani Communications (A) (Spanish version)
Hill, Linda A.; Conrad, Melinda B.Case HBS-418S18Leadership and People ManagementDescribes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a muffler repair chain, has called the account manager to complain about the creative director's behavior. The account manager must figure out what to do. The object is to provide st...Starting at €8.20
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Brigham and Women's Hospital in 1992 (Spanish version)
Teisberg, Elizabeth Olmsted; Vayle, Eric J.Case HBS-720S08StrategyBrigham and Women's Hospital is a highly successful teaching hospital in 1992. However, the hospital sector is undergoing a major transition and the hospital faces uncertainty about changing demographic trends, new types of competitors, and technological and scientific change. It's premier OB service is declining, and many of the hospital leaders are nearing retirement. How should it craft its strategy for the 1990s?Starting at €8.20
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Managing Corporate Entrepreneurship (Spanish version)
Bartlett, Christopher A.; Mohammed, AfrozeCase HBS-303S16StrategyA middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a computer privacy screen--after years of problems and continuing losses, and its absolute faith in the project. Also presents the division manager's concerns about the need for disciplin...Starting at €8.20