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142 items were found using the following search criteria
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Natural Blends, Inc. (Spanish version)
Bowen, H. Kent; Jaikumar, Ramchandran; Krause, KarenCase HBS-613S03Service and Operations ManagementDescribes the continuous flow process used to generate orange juice concentrate. Production involves several tightly coupled process steps with varying production rates and setup times. Given production constraints and customer requirements, management choices must be made to maximize the greatest contribution.Starting at €8.20
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Performance Evaluation (Spanish version)
Simons, Robert L.; Davila, AntonioCase HBS-102S03Accounting and Controlhow to evaluate an outstanding branch manager who has scored poorly on an important customer satisfaction measure. This case provides a scoring sheet to be completed by the reader and an explanation of the ramifications of the decision for the business's strategy.Starting at €8.20
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Coming Up Short on Nonfinancial Performance Measurement (Spanish version)
Ittner, Christopher D.; Larcker, David F.Article HBS-R0311FStrategyThey set the wrong performance targets because they focus too much on short-term financial results, and they use metrics that lack strong statistical validity and reliability. As a result, the companies can't demonstrate that improvements in nonfinancial measures actually affect their financial results. The authors lay out a series of steps that allow companies to realize the genuine promise of nonfinancial performance measures. First, develop a...Starting at €8.20
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Shouldice Hospital Ltd. (Abridged) (Spanish version)
Hallowell, Roger; Heskett, James L.Case HBS-805S28A hospital specializing in hernia operations is considering whether and how to expand the reach of its services.Starting at €8.20
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Customer Value Propositions in Business Markets (Spanish version)
Anderson, James C.; Narus, James A.; Van Rossum, WouterArticle HBS-R0603FMarketingassuming that any favorable points of difference must be valuable for the customer. Drawing on the best practices of a handful of suppliers in business markets, the authors advocate a resonating focus approach. Suppliers can provide simple, yet powerfully captivating, consumer value propositions by making their offerings superior on the few elements that matter most to target customers, demonstrating and documenting the value of this superior pe...Starting at €8.20
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Customer Value Propositions in Business Markets
Anderson, James C.; Narus, James A.; Van Rossum, WouterArticle HBS-R0603F-EMarketingExamples of consumer value propositions that resonate with customers are exceptionally difficult to find. When properly constructed, value propositions force suppliers to focus on what their offerings are really worth. Once companies become disciplined about understanding their customers, they can make smarter choices about where to allocate scarce resources. The authors illuminate the pitfalls of current approaches, then present a systematic met...Starting at €8.20
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More Isn't Always Better (Spanish version)
Schwartz, BarryArticle HBS-F0606CMarketingOffering customers too many product choices may decrease their sense of well-being.Starting at €8.20
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What Serves the Customer Best? (HBR Case Study and Commentary)
Nunes, Paul F.; Driggs, Woodruff W.; Herman, David; Rayport, Jeffrey; Dull, Stephen; Scafido, JoeArticle HBS-R0610A-EMarketingAs president of Scotch whisky maker Glenmeadie, Bob Littlefield is pleased to see the results of his CMO's recent marketing initiatives. There are new interactive capabilities on the company's Web site, a product information call center, and numerous other customer interfaces designed to deepen consumers' connection to the brand. Thanks to these front-end innovations, sales are up--and largely because of more loyal purchasing behavior, research s...Starting at €8.20
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Do Customer Communities Pay Off (Spanish version)
Algesheimer, Rene; Dholakia, Paul M.Article HBS-F0611EMarketingNew research says they do, in spades, especially for online businesses.Starting at €8.20
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The Fashion Channel
Stahl, WendyCase HBS-2075-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The new Senior Vice President of Marketing for The Fashion Channel (TFC), a cable television network dedicated toStarting at €8.20