This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Catalog Advanced Search
49 items were found using the following search criteria
-
Kramer Pharmaceuticals, Inc.
Newton, Derek A.Case HBS-580125-EMarketingThe 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given.Starting at €8.20
-
Mary Kay Cosmetics, Inc.: Sales Force Incentives (A)
Simons, Robert L.; Weston, Hilary A.Case HBS-190103-EAccounting and ControlDescribes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative typesStarting at €8.20
-
Sears Auto Centers (A) (Spanish version)
Paine, Lynn Sharp; Santoro, Michael A.Case HBS-317S11StrategyThe CEO of Sears must decide how to respond to allegations that the company's auto repair division has been misleading consumers and charging them for unnecessary repairs.Starting at €8.20
-
Wetherill Associates, Inc. (Spanish version)
Paine, Lynn Sharp; Katz, Jane PalleyCase HBS-306S34StrategyTop managers of Wetherill Associates, Inc., a small, privately held distributor of electrical parts to the automotive aftermarket, are considering whether to modify the company's compensation system for its salesforce. The management wants a compensation system that reinforces the company's right-action policy and its team approach to customer service. The case describes the right-action ethic and its application throughout the business.Starting at €8.20
-
Managing the Selling Effort (A) (Spanish version)
Narayandas, Das; Herman, KerryCase HBS-515S05MarketingThe CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance.Starting at €8.20
-
Sales Force Integration at FedEx (A) (Spanish version)
Godes, David B.Case HBS-513S26MarketingFederal Express' (FedEx) recent acquisition of RPS--a ground delivery firm--gave the firm the potential to offer a single source for a client's delivery needs. However, to deliver on this potential, the firm needed to deliver the integrated solution through a single sales force. This integration required the solution of many issues, none more important than the formulation of a new compensation plan that not only determined the sales force's effo...Starting at €8.20
-
Sales Force Integration at FedEx (D) (Spanish version)
Godes, David B.Case HBS-513S29MarketingAn abstract is not available for this product.Starting at €5.74
-
Sales Force Integration at FedEx (B) (Spanish version)
Godes, David B.Case HBS-513S27MarketingAn abstract is not available for this product.Starting at €5.74
-
NetApp: The Day-toDay of a DM
Mark Leslie, Patrick ArippolCase SGSB-E263-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €8.20
-
NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates “a day in the life” of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00