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347 items were found using the following search criteria
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Kramer Pharmaceuticals, Inc.
Newton, Derek A.Case HBS-580125-EMarketingThe 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given.Starting at €8.20
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Peter Green's First Day (Spanish version)
Matthews, John B., Jr.; Nash, Laura L.Case HBS-317S04Business Ethics and Corporate Social ResponsibilityPeter Green, a new salesperson for Scott Carpets, learns firsthand that his largest account has always been given a discount based on falsified information and expects the same preferred treatment to continue. Peter's boss condones the discount. Peter must decide whether to pursue the order on these conditions and how to handle his already shattered relationship with his boss.Starting at €8.20
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Puritan Drug Co. (Spanish version)
Moriarty, Rowland T., Jr.Case HBS-519S09MarketingDavid Thomas takes his first sales management assignment and is faced with a sales rep revolt because of a possible territory reorganization. In addition, his sales division is performing well below the national average. Rewritten version of a case by R.Z. Sorenson.Starting at €8.20
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Wilson Lumber Co. (Spanish version)
Piper, Thomas R.Case HBS-208S07FinanceThe Wilson Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of the loan to the bank. A rewritten version of an earlier case by J.K. Butters.Starting at €8.20
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OTISLINE (A) (Spanish version)
McFarlan, F. Warren; Stoddard, Donna B.Case HBS-102S22Information TechnologiesDescribes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to student...Starting at €8.20
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Karen Leary (A) (Spanish version)
Hill, Linda A.; Elias, JaanCase HBS-403S05Leadership and People ManagementDescribes the evolution of the working relationship of Karen Leary, a new manager of a Merrill Lynch retail branch, and Ted Chung, a new financial consultant in the branch. Leary has some concerns about her working relationship with Chung and with his performance. Chung makes what Leary perceives to be an unreasonable request for a private office. Leary must respond to this request, taking into account the implications of her decision for her amb...Starting at €8.20
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IDS Financial Services (Spanish version)
Bonoma, Thomas V.; Drumwright, Minette E.Case HBS-520S14MarketingScarce managerial talent, sales force turnover, and client attrition were potential problems underlying IDS' disappointing performance at mid-year 1987. The marketing vice president had three potential "fixes": 1) increasing or decreasing the $35 million budget for marketing programs, 2) accelerating the expansion of the 6,746-person sales force numerically, and 3) emphasizing the strategic geographical expansion of the sales force. The teaching ...Starting at €8.20
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Kanthal (A) (Spanish version)
Kaplan, Robert S.Case HBS-106S08Accounting and Controlthose who buy standard products in large predictable quantities with minimal demands on technical resources.Starting at €8.20
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Cooper Pharmaceuticals, Inc. (Spanish version)
Cespedes, Frank V.Case HBS-504S23MarketingTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and CPI's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. A rewritten ver...Starting at €8.20
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Mary Kay Cosmetics, Inc.: Sales Force Incentives (A)
Simons, Robert L.; Weston, Hilary A.Case HBS-190103-EAccounting and ControlDescribes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative typesStarting at €8.20