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521 items were found using the following search criteria
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Gould, Inc.: Graphics Division (Spanish version)
Sorenson, Ralph Z.; Wiechmann, Ulrich E.Case HBS-520S10MarketingDescribes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and distribution strategy.Starting at €8.20
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Engineered Products Division--1980 (Spanish version)
Shapiro, Benson P.; Sherman, Jeffrey J.Case HBS-503S46MarketingCumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).Starting at €8.20
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EMI and the CT Scanner (B) (Spanish version)
Bartlett, Christopher A.Case HBS-315S09StrategyDescribes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.Starting at €5.74
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EMI and the CT Scanner (A) (Spanish version)
Bartlett, Christopher A.Case HBS-315S08StrategyDescribes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government regulation, and by internal organizational problems.Starting at €8.20
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Manac Systems International Ltd. (Spanish version)
Kosnik, Thomas J.Case HBS-520S12MarketingManac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM minicomputers. With the advent of increasingly powerful microcomputers, they now have the opportunity to market a new software product line and must decide how to market it. Should they rely...Starting at €8.20
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From Concept to Production (A) (Spanish version)
Garvin, David A.; Field, Lee C.; Simpson, JanetCase HBS-606S20Service and Operations ManagementDescribes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue involves the shift from three-person to two-person cockpits and whether rework should be done in-line (without removing planes from the flow of production) or off-line (after initi...Starting at €8.20
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Texas Instruments: Cost of Quality (A) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Case HBS-119S19Accounting and ControlTexas Instruments implements a Cost of Quality (COQ) system as part of a company-wide "Total Quality Thrust." After several years of operation, group management questions whether or not the COQ system should be updated to make it more useful in identifying areas for quality improvement. The case documents the current system and asks students to analyze the role it played in the quality control process and areas in which it could be improved.Starting at €8.20
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Ring Medical (Spanish version)
Rangan, V. Kasturi; Fay, ChristopherCase HBS-520S11MarketingDescribes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized. In addition, there are differences of opinion on which distribution channels are most appropriate. These issues must be resolved before the board meeting scheduled for the following ...Starting at €8.20
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Texas Instruments: Cost of Quality (B) (Spanish version)
Kaplan, Robert S.; Ittner, Christopher D.Case HBS-119S20Accounting and ControlA division questions whether to retain, modify, or abandon its cost of quality system now that more direct measures of quality have been adopted. Discusses the role of quality cost measurement in a mature quality management system.Starting at €5.74
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCase HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Starting at €8.20