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43 items were found using the following search criteria
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Callaway Golf Co. (Spanish version)
Lal, Rajiv; Prescott, Edith D.Case HBS-503S06MarketingDescribes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in sales in 1998. Mr. Callaway had built a $800 million business by making a truly more satisfying product for the average golfer, making it pleasingly different from the competition an...Starting at €8.20
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Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Case HBS-803S13EntrepreneurshipInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Wal-Mart Stores in 2003 (Spanish version)
Ghemawat, Pankaj; Bradley, Stephen P.; Mark, KenCase HBS-704S12StrategyTo introduce students to creating a competitive advantage.Starting at €8.20
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Microsoft in 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-704508-EStrategySurveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.Starting at €8.20
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Wal-Mart Stores in 2003 (Abridged Version)
Cespedes, Frank V.Case HBS-709423-EStrategyExamines Wal-Mart's development over three decades and provides financial and descriptive detail of its domestic operations. In 2003, Wal-Mart's Supercenter business has surpassed its domestic business as the largest generator of revenues. Its international operation seems poised to become the next growth driver for the company as it marches toward the trillion dollar sales mark. But problems are starting to surface even as the company is winning...Starting at €8.20
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Remaking Singapore
Porter, Michael E.; Neo, Boon Siong; Ketels, Christian H.M.Case HBS-710483-EStrategyLooking through the lenses of both macro and micro economic policy, this case examines how Singapore has achieved such stellar success throughout its history, from independence through 2008. The case discusses the different policy choices the Singaporean government has made as well as how the government's structure has aided development.Starting at €8.20
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The Dutch Flower Cluster (Spanish version)
Porter, Michael E.; Ramirez-Vallejo, Jorge; Eenennaam, Fred vanCase HBS-714S21StrategyDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Starting at €8.20
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The Dutch Flower Cluster
Porter, Michael E.; Ramirez-Vallejo, Jorge; Eenennaam, Fred vanCase HBS-711507-EStrategyDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Starting at €8.20