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355 items were found using the following search criteria
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Steinway & Sons (Spanish version)
Garvin, David A.Case HBS-603S21Service and Operations ManagementConsiders whether Steinway should reintroduce a long-discontinued product line to meet competition from the Japanese. Raises the issue of just how quality is defined in this market. Looks closely at a production process relying on craft skills. Students have the opportunity to consider issues of quality.Starting at €8.20
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Riu Partner Club
Huete, Luis María; Santos, JavierCase P-829-EService and Operations ManagementStarting at €8.20
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Riu Partner Club (Portuguese Version, Brazil)
Huete Gómez, Luis María; Santos, JavierCase P-829-PBService and Operations ManagementStarting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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The Andrex Case Story
Joachimsthaler, Erich A.Case M-952-EMarketingThe case describes the branding decisions of Scott Paper Ltd. regarding its brand of toilet paper Andrex. Since 1972, the company has commanded a leading market share at a significant price premium in a market that many experts would characterize as a thoroughly commoditized and price-only battlefield. With £ 193 million in revenues, Andrex is the fourth best selling brand in the UK after Persil, Coca-Cola and Ariel.Starting at €8.20
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Marketing Metamorphosis: From Products to Brand to Consumers
Joachimsthaler, Erich A.Technical Note MN-292-EMarketingIn this note we describe how the balance of power has shifted from the manufacturer to the retailer and to the consumer over the last fifty years. As a consequence of this change in the balance of power, there is a need for a complete transformation of the practice of marketing.Starting at €8.20
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Building Global Brand-consumer Relationships
Joachimsthaler, Erich A.Technical Note MN-294-EMarketingThis note provides a model for building global brand-consumer relationships using a brand-equity perspective. The model is applied to the Häagen-Dazs case illustrating how Grand Met has developed this strong global ice-cream brand in Europe since 1989.Starting at €8.20
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20