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84 items were found using the following search criteria
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Note on the PC Network Software Industry--1990 (Spanish version)
Yoffie, David B.; Lenk, TobyCase HBS-719S17StrategyExamines the economics, technology, customer segments, and competitors of the PC networking software industry.Starting at €8.20
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Customer Profitability (Spanish version)
Frei, Frances X.; Campbell, DennisCase HBS-605S18Used as part of the third module of a course on Managing Service Operations, which addresses how managers can inform their decisions with customer data (606-097). Provides a context in which students can explore managerial decision making that is critically informed by data analysis. The setting is a retail bank and the decision making relates to the bank's policy toward online banking. The management team is evaluating whether the bank should ch...Starting at €8.20
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Understanding Industry Structure (Spanish version)
Porter, Michael E.Case HBS-708S07StrategyExamines the structural determinants of industry attractiveness (the Five Forces framework) and the implications of industry structure for strategy.Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Understanding Customer Experience (Spanish version)
Meyer, Christopher; Schwager, AndreArticle HBS-R0702Gpast patterns (evaluating completed transactions), present patterns (tracking current relationships), and potential patterns (conducting inquiries in the hope of unveiling future opportunities). Data are collected at or about touch points through such methods as surveys, interviews, focus groups, and online forums. Companies need to involve every function in the effort, not just a single customer-facing group. The authors go on to illustrate how...Starting at €8.20
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Kansai Digital Phone: Zutto, Gaining Japanese Loyalty, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107064-EMarketingTeaching note to (106-006).Starting at €0.00
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Formula for the Future: Cymbal Company CEO Craigie Zildjian on Leading for the Long Term (Spanish version)
Zildjian, Craigie; Morse, GardinerArticle HBS-F0707FLeadership and People ManagementThe oldest family-run business in the U.S., the Zildjian Company has been making cymbals, first in Turkey and then in America, since 1623. As a 14th-generation leader of the company, Craigie Zildjian sees innovation in collaboration with customers as her best path to continued success.Starting at €8.20
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Formula for the Future: Cymbal Company CEO Craigie Zildjian on Leading for the Long Term
Zildjian, Craigie; Morse, GardinerArticle HBS-F0707F-ELeadership and People ManagementThe oldest family-run business in the U.S., the Zildjian Company has been making cymbals, first in Turkey and then in America, since 1623. As a 14th-generation leader of the company, Craigie Zildjian sees innovation in collaboration with customers as her best path to continued success.Starting at €8.20
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Can You Say What Your Strategy Is? (Spanish version)
Collis, David J.; Rukstad, Michael G.Article HBS-R0804EStrategyCan you summarize your company's strategy in 35 words or less? Would your colleagues express it the same way? Very few executives can honestly say yes to these simple questions. The thing is, companies with a clear, concise strategy statement - one that employees can easily internalize and use as a guiding light - often turn out to be industry stars. In this article, Harvard Business School's Collis and Rukstad provide a practical guide for craft...Starting at €8.20
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The Contribution Revolution: Letting Volunteers Build Your Business
Cook, ScottArticle HBS-R0810C-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Many internet superstars owe much of their success to the active and passive contributions made by countless people from outside their organizations. Think, most obviously, of Facebook profiles, eBay goods, YouTube videos, Wikipedia entries, and, less obviously, of...Starting at €8.20