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6 items were found using the following search criteria
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Rebuilding Trust From the Ground Up
Arrunada, Benito; Cardona Soriano, Pablo; Castaldo, Sandro; Rosanas Martí, Josep Maria; Wilkinson, HelenDossier DOS-3-EBusiness Ethics and Corporate Social Responsibility, Economics, Leadership and People Management, MarketingThe workplace has become a hard hat zone. Here we provide tools to clear the rubble and rebuild confidence.Starting at €15.00
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Cardagin: Local Mobile Rewards
Venkatesan, Rajkumar; Ateya, Kelly; Harr, AdamCase DARDEN-M-0825-EMarketingCardagin, a new start-up in the increasingly competitive space of consumer/merchant apps for smartphones, is reaching an inflection point: decisions it makes at this stage can determine whether it becomes a national presence or an also-ran. The CEO needs to demonstrate the value of Cardagin's service to retailers and consumers in compelling ways. The case provides students an opportunity to analyze a new digital venture, explore expansion options...Starting at €8.20
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Starbucks's Loyalty Reigns
Murray, MeghanCase DARDEN-M-0903-EMarketingBy July 2015, 20% of Starbucks's payments in the United States came through its mobile app. The company had created a tool to both drive loyalty and grow its customer base. No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first mobile marketer of the year award by 2010, introduced its mobile app in 2011, and by 2015, 94% of Facebook users were either fans of Starbucks or friends with someone who was. Th...Starting at €8.20
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UIT: Business Ethics and Compliance
Pratibha WasanCase IVEY-9B17C041-ELeadership and People Management, StrategyOn December 30, 2013, an account manager in the sales department of UIT India (UIT) filed a complaint with the company’s Ethics & Compliance Cell (ECC). UIT was the Indian branch of a leading U.S. multinational corporation. In his complaint to the ECC, the account manager alleged that he had suffered discrimination by his superior. He was called to a meeting with the ECC where he learned that his superior had received complaints from other employ...Starting at €8.20
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How kindness culture can elevate your business
Baker, WilliamArticle ART-3396-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementSuccessful companies all share a commitment to three principles: abundance, long-term relationships and regard for others. How well does your company encourage the growth and development of its employees, and then celebrate their accomplishments?Starting at €8.20
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Bank of Muntenia: Transforming the customer listening model
Valentí, Albert; Gallo, Iñigo; Mosquera, FelipeCase M-1404-EMarketingIn June 2023, Nadia Cuza, recently appointed Head of Customer Experience at Bank of Muntenia, was reflecting on the journey taken to launch the new customer listening model and the challenges ahead. Less than a year earlier, a new model for measuring satisfaction after every customer interaction with the bank had been rolled out across the entire retail network: when visiting an office, logging into online banking, using an ATM or any other inter...Starting at €8.20