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18 items were found using the following search criteria
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Alloy Rods Corp. (Spanish version)
Cespedes, Frank V.; Hattemer, Ellen R.Case HBS-520S06MarketingIn July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most profitable market segment. Management must frame a response, and a prime focus of the battle will be among distributors. Provides an excellent vehicle for comparing very different channe...Starting at €8.20
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Cooper Pharmaceuticals, Inc. (Spanish version)
Cespedes, Frank V.Case HBS-504S23MarketingTraces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number of Marsh's former customers complain vigorously, and CPI's vice president of sales is asked to investigate the matter and to decide what, if anything, to do about it. A rewritten ver...Starting at €8.20
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The Aquatred Launch (Spanish version)
Quelch, John A.; Isaacson, BruceCase HBS-503S56Marketingwhether to launch the Aquatred and whether to expand Goodyear's distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.Starting at €8.20
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International Expansion (Spanish version)
Bartlett, Christopher A.; O'Connell, JamieCase HBS-303S11StrategyNoli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Against this background, Noli must decide among expansion opportunities in New Guinea, Hong Kong, and California.Starting at €8.20
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The Concept (Spanish version)
Deighton, JohnCase HBS-503S33MarketingRobert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which competitors he must contend with, with whom to collaborate, and what core capabilities to build.Starting at €8.20
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CEMEX: Rewarding the Egyptian Retailers, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107079-EMarketingTeaching note to 106065.Starting at €0.00
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Hasbro Games--Pox (A) and (B), Teaching Note
Ofek, Elie; Godes, David B.Teaching Note HBS-508112-EMarketingTeaching Note for [505046] and [505047].Starting at €0.00
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Apple Inc. in 2012
Yoffie, David B.; Rossano, PenelopeCase HBS-712490-EStrategyOn October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc. in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim C...Starting at €8.20
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Apple Inc. in 2012 (Spanish version)
Yoffie, David B.; Rossano, PenelopeCase HBS-713S04Strategyhe had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several industries in the process, including music, phones, and computer tablets. The 'Apple Inc. in 2012' case explores Steve Jobs' successes and the challenges facing his successor, Tim Cook. Could Cook continue to revitalize the Macintosh? With iPod sales declining for four straight years, would...Starting at €8.20
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Lyric Dinner Theater (A)
Hamermesh, Richard G.; Sharpe, James M.Case HBS-813043-EEntrepreneurshipLooking back at 5 years of losses, Rivka Belzer, a newly minted MBA, steps into her family owned business with their mandate to turn it around or close it. In her first 6 months, she has made a number of changes, with mixed results, but is beginning to show a profit. Many strategic, organizational, marketing, control and operational decisions lie ahead as she plans for the next year and tries to manage a difficult Board of Directors in the challe...Starting at €8.20