This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Catalog Advanced Search
215 items were found using the following search criteria
-
Troll-AEG
Parés Canalias, Francisco; Renart, Lluís G.; Sardá, J.Case M-890-EMarketingIn January 1992 two European companies (one German, one Spanish) are prepared to sign two "mirror" distribution contracts, through which the German designates the Spaniard as non-exclusive distributor of its products in Spain and France, whilst in the other contract the Spaniard designates the German as non-exclusive distributor of its products in Germany. Both companies manufacture lamps with contemporary designs, and their respective ranges and...Starting at €8.20
-
A Note on the Organizational Implications of Globalization
Helmstein, M.; Joachimsthaler, Erich A.; Leppänen R.Technical Note MN-281-EMarketingAs a result of recent changes in the global socio-economic environment and technological advances, managers of many large firms see an opportunity for increased integration and coordination of their businesses. This phenomenon is called globalization and is the topic of this paper. The latest theories and ideas relating to the globalization of business are discussed and applied through a comparison of four corporations that operate on a worldwide...Starting at €8.20
-
The JIT II Program (A) (Spanish version)
Shapiro, Roy D.; Isaacson, BruceCase HBS-610S11Service and Operations Management1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much access vendors should have to Bose computer systems and facilities, and 3) how to adapt vendor relations as the company grows or as markets change. Students are asked to consider both the buyer's and the vendor's perspective on the buyer-seller relationship.Starting at €8.20
-
The Phone Card (A)
Agell, Pere; Segarra, José Antonio; James, J.Case M-1000-EMarketingStarting at €8.20
-
Internationalization of Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136-ELeadership and People Management, StrategyThe case describes the competitive position and strategy of the Spanish telecommunication service provider. Initially, the company had a monopoly and operated in the Spanish market. Due to technological innovation and the re-regulation of the sector in many countries, the competitive environment of the industry has changed fundamentally. This has led to more competition and the emergence of multinational companies. Also, a proliferation of strate...Starting at €8.20
-
Internacionalization of Telefónica España, S.A. - Teaching Note
Ricart, Joan Enric; García Pont, Carlos; Knief C.Teaching Note DGT-15-ELeadership and People Management, StrategyStarting at €0.00
-
Esasa (Española de Señalización del Automovil, S.A.)
Fraguas, Rafael; García Pont, Carlos; Rodríguez-Llauder, María DoloresCase DG-1148-ELeadership and People ManagementStarting at €8.20
-
Esasa (Española de Señalización del Automovil, S.A.) (Portuguese Version, Brazil)
Fraguas Solé, Rafael; García Pont, Carlos; Rodríguez-Llauder, María DoloresCase DG-1148-PBLeadership and People ManagementStarting at €8.20
-
Internationalization of Telefónica España S.A. - Case Update July 1996
Knief C.; Ricart, Joan Enric; García Pont, CarlosCase DG-1158-ELeadership and People Management, StrategyThis case recounts the history of Telefonica up until July 1996. Important developments since the first case include changes in the competitive environment due to new regulations at global and European level. In addition, Telefonica, SA is affected by changes in the Spanish government. The case describes how the changes affect Telefonica's businesses. It also informs about the final decision regarding the selection of a strategic alliance partner...Starting at €8.20
-
Fagor Electrodomésticos: Strategic Alliances (B)
Ariño, Africa; Gallo Ll.Case DG-1302-EStrategyTowards the end of 1999, Fagor Electrodomésticos' (FED) management team was evaluating its experience in alliance-based partnerships. A key part of the company's international expansion, these alliances were starting to cause problems. FED's managers had to make a series of decisions about the alliances. They also wished to learn from their experience for the future.Starting at €5.74