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96 items were found using the following search criteria
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Mary Kay Cosmetics, Inc.: Sales Force Incentives (A)
Simons, Robert L.; Weston, Hilary A.Case HBS-190103-EAccounting and ControlDescribes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative typesStarting at €8.20
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CVS: The Web Strategy (Spanish Version)
Deighton, John; Shah, AnjaliCase HBS-507S17MarketingIssues in the integration of traditional retailing with online channels.Starting at €8.20
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The Recorded Music Industry
Carrión V.; Nueno, José Luis; Bertini, MarcoTechnical Note MN-337-EInformation Technologies, MarketingMusic has become one of today¿s great global industries, generating world retail sales of US$27 billion to $38 billion during the 1990s, by satisfying the diverse music appetites of people around the globe and popularising new artists and music styles. Recorded music in turn belongs to a group of copyright-based industries valued at 360 billion euros in Europe and $430 billion in the U.S., accounting for more than 5% of GDP. Yet the very foundati...Starting at €8.20
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Chupa Chups Vending: "Choose your flavor"
Lewis, Gary Andrew; Parés Canalias, Francisco; Renart, Lluís G.Case M-1145-EMarketingAt the end of 2001, Andrew Lewis must decide whether to accept a job as head of international marketing for a large alcoholic drinks company or take up an alternative offer to work on a freelance basis as a commercial agent selling a new vending machine worldwide. The machine has been developed by Discapa, S.A. following guidelines laid down by Chupa Chups, S.A. It is a completely new type of machine for selling Chupa Chups lollipops. To make the...Starting at €8.20
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Chupa Chups Vending: "Choose your flavor" - Teaching Note
Renart, Lluís G.Teaching Note MT-24-EMarketingThis is a teaching note to accompany the case "Chupa Chups Vending: Choose your flavor". As described in the case, a former Chupa Chups executive is offered the opportunity to become the worldwide freelance agent to sell a new vending machine, dedicated to selling the world famous Chupa Chups lollipops. Before accepting, Andrew must evaluate the potential worldwide sales of these new vending machines. To do this, he must develop a global marketin...Starting at €0.00
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Rituals: Enrich Your Life
Nueno, José Luis; del Castillo J.I.Case M-1176-EInformation Technologies, MarketingRituals, an innovative concept in the area of home and body cosmetics, was born within the European Home and Personal Care (HPC) division of Unilever. In 2003 the company faced several challenges as it prepared to roll out its brand to other European nations, reconsider its distribution channels or find financial resources or partners to boost growth. The case first describes the creative process behind the build-up of the Rituals brand and the c...Starting at €8.20
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New Vine Logistics: Revolutionizing Supply Chain Management in the U.S. Wine Industry
Rapp, Alyssa; Whang, SeunjinCase SGSB-GS45-EService and Operations ManagementNew Vine Logistics was founded in 2001 by Katie Schumacher, a member of the failed Wineshoppers.com start-up operational team. Ms. Schumacher believed that Wineshopper’s approach to inventory management, logistics, and general operational challenges rampant in the U.S. wine industry had value and managed to get funding to resuscitate Wineshopper’s assets. The case provides background of the U.S. wine industry, including consumption figures, cons...Starting at €8.20
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Ashby Pharmaceuticals
Muñoz-Cobo, Diego; Villanueva, JulianCase M-1208-EMarketingJames Conica had just been appointed new sales director of the company Ashby Pharmaceuticals, which sold pharmaceutical products. His task was to substantially improve the performance of the sales force, which according to company director Ian Thompson, had ample scope for improvement.Starting at €8.20
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Thoughts on Selling to Large Customers (Portuguese Version, Brazil)
Vila, VictorianoTechnical Note MN-367-PBMarketingIn recent decades, the area considered most important by companies has changed. When making comparisons, criteria have varied when assessing the importance of production, finance, marketing and R&D, among others. Now everyone acknowledges that a company's most important asset is its customers. Ideas such as "A company's value depends on the value of its customers" and "A company is as good or bad as its customers perceive it to be" are no longer ...Starting at €8.20