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34 items were found using the following search criteria
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BMG Entertainment (Spanish version)
Rivkin, Jan W.; Meier, GerritCase HBS-704S03StrategyThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music....Starting at €8.20
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Gateway: Moving Beyond the Box (Spanish Version)
Frei, Frances X.; Moon, Youngme; Rodriguez-Farrar, HannaCase HBS-607S19Service and Operations ManagementSe usa como parte del primer módulo de un curso de Operaciones de Servicio de gestión, que las direcciones de la gestión de la función operativa de los clientes (606 a 032). Gateway ha abierto tiendas al por menor para diferenciarse de sus competidores (por ejemplo, Dell). Describe cómo la empresa ha creado una excelente experiencia de servicio, pero ha tenido problemas financieros como resultado.Starting at €8.20
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Howard Schultz and Starbucks Coffee Company (Spanish version)
Koehn, Nancy F.Case HBS-803S13EntrepreneurshipInvestigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments and responsive customer service--and, especially, the creation of a strong brand. Also devotes considerable attention to how Schultz built the Starbucks organization, examining the...Starting at €8.20
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Henry Tam and the MGI Team (Spanish version)
Polzer, Jeffrey T.; Vargas, Ingrid; Elfenbein, Hillary AngerCase HBS-408S28Leadership and People ManagementWithin a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions together, and resolve conflict. Henry Tam, a second-year Harvard MBA student, who joins an aspiring start-up company and a fellow classmate to enter the school's business plan contest. The founders of the company are two internationally accomplished musicians and a 1987 Harvard MBA, all Russi...Starting at €8.20
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Microsoft in 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-704508-EStrategySurveys Microsoft's expansion into new businesses, such as mobile and embedded devices, home and entertainment, and business solutions, as it faces challenges due to size and maturity and outside threats from Linux and Google. A rewritten version of an earlier case.Starting at €8.20
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Microsoft en 2004
Rukstad, Michael G.; Yoffie, David B.; Delacey, Brian J.; Freier, DebbieCase HBS-705S22StrategyLas encuestas de expansión de Microsoft en nuevos negocios, como los dispositivos móviles y embebidos, el hogar y el entretenimiento, y soluciones de negocio, ya que se enfrenta a retos debido al tamaño y la madurez y las amenazas externas de Linux y Google. Un reescrito versión de un caso anterior.Starting at €8.20
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GolfLogix: la Medición del Juego de Golf
Gourville, John T.Case HBS-508S13EntrepreneurshipPara maximizar su eficacia, los casos de color deben imprimirse en color. GolfLogix ha desarrollado un pequeño dispositivo, basado en GPS para golfistas ayudar a seguir su juego. Deben decidir la mejor manera de distribuir estos dispositivos: 1) los venden directamente a los golfistas a través de canales de venta tradicionales; 2) los venden a los cursos, que luego les proporcionarían a los jugadores de golf como parte de su cuota verdes o para u...Starting at €8.20
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Werner von Siemens and the Electric Telegraph
Jones, Geoffrey G.; Siemens, Bjoern vonCase HBS-811004-EEntrepreneurshipThis case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially rested on its pioneering role in the new telegraph industry. Werner sent his brothers to open businesses in Great Britain and Russia, and the case explores the advantages and disadvant...Starting at €8.20
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Digital Divide (Spanish Version)
Gupta, SunilCase HBS-514S18MarketingEn noviembre de 2010, Charles Henry, director de marketing de una importante empresa de bienes de consumo envasados, estaba tratando de convencer a sus altos directivos para mejorar la presencia digital de las marcas de la compañía, aumentando considerablemente su presupuesto de marketing en línea. Sin embargo, se enfrentó a una fuerte resistencia de muchos de sus colegas que cuestionaron el valor tangible de gasto digital.Starting at €8.20