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132 items were found using the following search criteria
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Cambridge Software Corp. (Spanish version)
Dhebar, AnirudhCase HBS-107S22EconomicsCambridge Software Corp. must decide whether or not to offer multiple versions of a new software product. The firm has identified five market segments for the software and is deciding which, if any, of three product versions (a high end "industrial" version, a mid-range "commercial" version, and a low-end "student" version) to offer. The decision depends on the size of the different market segments, the customers' willingness-to-pay, and the cost...Starting at €8.20
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Amazon.com's European Distribution Strategy (Spanish version)
Hammond, Janice H.; Chiron, ClaireCase HBS-617S04Service and Operations ManagementDescribes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how characteristics of suppliers and customers differ across the markets Amazon serves in Europe. The protagonist must consider the degree of centralization appropriate for the European netw...Starting at €8.20
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Managing for Creativity (Spanish version)
Florida, Richard; Goodnight, JamesArticle HBS-R0507LLeadership and People ManagementSAS has learned how to harness the creative energies of all its stakeholders, including its customers, software developers, managers, and support staff. Its framework for managing creativity rests on three guiding principles. First, help employees do their best work by keeping them intellectually engaged and by removing distractions. Second, make managers responsible for sparking creativity and eliminate arbitrary distinctions between "suits" an...Starting at €8.20
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Airbus vs. Boeing (A) (Spanish version)
Casadesus-Masanell, Ramon; Mitchell, Jordan; Voigt, Erich AlexanderCase HBS-708S01StrategyLooks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves through to the events thereafter of Airbus' decision to pursue the A380 and Boeing's decision relating to developing a stretch 747.Starting at €8.20
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AT&T v. Microsoft (B): District Court Ruling and Appeal
Shih, WillyCase HBS-608081-EThe (B) case follows the course of Microsoft's settlement with AT&T, and its appeal in the issue of foreign replicated software that eventually goes to the U.S. Supreme Court. It is intended for follow-up the discussion of the (A) case with what happened, examining a next phase of the dispute in which the protagonist employs completely different strategies.Starting at €5.74
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Broadband and Video Games: Playing and Winning Together
Bradley, Stephen P.; Bartlett, NancyCase HBS-708440-EStrategyThis note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented.Starting at €8.20
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The Next Revolution in Productivity
Merrifield, Ric; Calhoun, Jack; Stevens, DennisArticle HBS-R0806D-EService and Operations ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. If your company embraced the reengineering revolution and is now hitting a wall, look beyond business processes to the new frontier of efficiency: the activities that make up those processes. Advances in IT - especially a relatively recent one called service-orient...Starting at €8.20
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Amazon: The Brink of Bankruptcy
Applegate, Lynda M.Case HBS-809014-EEntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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The Brink of Bankruptcy (Spanish version)
Applegate, Lynda M.Case HBS-815S01EntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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Philip McCrea: Once an Entrepreneur ... (B)
George, William W.Case HBS-409025-ELeadership and People ManagementPhilip McCrea is dealing with the aftermath of the move of his company and family from San Francisco to New Jersey (from the A case). Although the move goes well from a family perspective, his business runs into challenges when he merges it into a Canadian company and winds up with 30% ownership. McCrea eventually resigns and has to deal with his role in the failure of the company, and the transition to the next step in his career.Starting at €5.74